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Rebooting a dusty High Street brand into the UK’s first £1bn super-retailer.
A total soup-to-nuts rebrand, transforming the brand from a dusty, old-fashioned High Street retailer to become the first UK retailer to hit £1bn in m-commerce sales and, ultimately, picking up Gold at Cannes and Campaign Big.
1. Go Argos Case Study 2. Just Can’t Wait For Christmas 3. Ode To Toys 4. Game On 5. Wind Tunnel