1
2
Winning Christmas with a new feminist icon.
I arrived at Y&R in time to help deliver the agency’s valedictory Christmas campaign for the High Street retailer, with a campaign that created a ‘new feminist icon’ (according to the Huffington Post) and gained various awards at Cannes, the brand’s first uplift in sales for nearly six years (+8%), a musical score that reached #1 on the iTunes classical music chart, 63m unpaid views from a single Facebook post and thousands of letters to Mrs Claus from children inspired to rethink who they send their Christmas list to.
1. Mrs Claus Case Study 2. Mrs Claus Full Length Film