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Promoting body self-knowledge as a young person’s best defence against breast cancer.
With research showing that a quarter of young people aren’t aware that they are at risk from breast cancer, we created a beautifully inclusive campaign that drew attention to the fact that all age groups, ethnicities and genders can be affected. ‘Know Yourself’ positioned body self-knowledge as an essential defence against the disease, with the campaign running across TV, print, OOH, social, digital and a hugely successful photography exhibition at the Fujifilm House of Photography in central London.