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Reinventing the car ad.
A three-year campaign that applied creativity and imagination to Lexus technology in a series of extraordinary real-world experiments. The experiments culminated with Slide, for which we spent nearly two years developing the world’s first working hoverboard and delivered the most-viewed car campaign of all time. Amazing In Motion picked up awards for Film, PR, Design, Mobile, Branded Entertainment and Cyber at every major international awards show - including Cannes, D&AD, The One Show, BTAA, ANDYS, Campaign Big, CLIO, Epica, LIA, and Eurobest. Slide also resulted in the agency being crowned Campaign’s Digital Agency of the Year.
1. Slide Case Study 2. Slide Cinema 3. Strobe 4. Swarm