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Rebooting the UK for an international audience.
From rebranding the UK as the ‘Unicorn Kingdom’ to encourage global investment in our world-beating tech start-ups, to exporting Britain’s punk swagger to France with the ‘These Rebel Isles’ campaign.
1-4: Unicorn Kingdom; OOH, DOOH. 5-8: These Rebel Isles; Social, Pirate Radio Station, OOH.